Sunday, March 26, 2006

Free Beer!

:: Fred's pub is a special place, it is named after Frederick Miller, the founder of Miller Brewing Company!
++ Biz Tech: Frederick Miller / Miller Brewing Company

Yes, it offers seven beers on tap and 13 varieties of bottled brew, but that's not what makes this bar special. This 2,700-square-foot bar is special because company employees always drink for free!

Sometimes the simplest ideas are the best (regardless of whether you are building a rocketship to Mars, or the best tasting beer). Miller Brewing Company has the technology of beer making down to a science. However, for six years they have not been able to increase their sales. Until now. [Image credit: Molla Zi, New York, New York.]

Free beer is the brainchild of Norman Adami, a chief executive, and he is on a quest: To make his company the new "King" of beers.
Note from Technophile: Norman believes that drinking their own product allows the employees to get to know the business better (I think Norman is a cool guy). His idea has certainly helped to re-energize the company. But has it helped the company to sell more beer? Sales of Miller beer increased in 2006 for the first time in six years. You get to decide. (It gets better! After doing some digging, I found out that one of their employee's many benefits is 3 cases of beer a month and and extra one on your birthday!) Miller tastes great indeed!
:: Source: [Miller Brewing Company]
:: Innovation: Giving employees free beer as an incentive to increase profits!
:: Available: Now.
:: Cost: Depends on the thirst of their employees.
"Without question, the greatest invention in the history of mankind is beer. Oh, I grant you that the wheel was also a fine invention, but the wheel does not go nearly as well with pizza." -Dave Barry


Blogger Extremetech said...

This is a Digg comment:

"It's always good to see corporations encouraging their workforce to drink themselves into the grave. It's a nice thought but it's very irresponsible of Miller to do this."

This is my response:

"According to CBS news, moderate beer drinking has more health benefits than drinking red wine.

However, I don't believe Miller did this because of the health reasons, I believe they did this more because of the social and educational benefits.

If you have to pay for your own beer, you might choose the cheapest beer that's on tap. If you boss is paying for it, you might try a different variety.

By fostering what Miller executives call a "culture of beer", the complimentary suds encourage company employees to understand better why customers buy their product. I doubt very much that people are drinking themselves "into the grave." Would you, if your boss was watching?P

People are going to drink if they want to (Prohibition proved that). It is up to the individual to be responsible about their drinking. Providing free beer is no more "irresponsible" for a beer company than a car company allowing their employees to drive their cars for free (a person could kill themselves driving a car irresponsibly).

Personally, I think the social benefits outweigh all others (the company that drinks together, stays together)."

1:29 PM  

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